Personal Information We Collect or Process

“Personal information” means information that identifies you or can reasonably be linked to you. It generally does not include information that has been anonymized or de-identified so that it cannot reasonably identify or be linked to an individual.

Depending on how you interact with the Services, where you live, and what features you use, we may collect or process the following categories of personal information:

• Contact information, such as your name, billing and shipping addresses, telephone number, email address, business or clinic name, and professional information you choose to provide.
• Payment and transaction information, such as your selected payment method, billing details, payment confirmation, transaction details, and limited payment-card information made available to us by Shopify or another payment provider. Full payment-card details are generally processed by the applicable payment provider rather than stored directly by us.
• Account and authentication information, such as your account profile, preferences, login credentials or authentication tokens, and information received from an identity provider when you use a supported sign-in option.
• Order and shopping information, such as products you view, add to your cart, purchase, return, exchange, or cancel, and your transaction history.
• Communications, including information you provide when you contact us, request support, submit a form, ask for a sample, or otherwise communicate with us.
• Device and technical information, such as your device type, browser, network connection, IP address, cookie identifiers, and other online identifiers.
• Usage information, such as how and when you browse, navigate, or interact with the Services and our communications.
• Marketing preferences, such as whether you have consented to receive promotional communications and your communication preferences.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, place an order, request a sample, communicate with us, or otherwise provide information to us.
• Automatically through the Services, including from your device and through cookies, pixels, local storage, and similar technologies.
• From Shopify and our service providers, when they provide ecommerce, payment, analytics, fraud prevention, customer support, hosting, fulfillment, shipping, communications, or other services on our behalf.
• From identity providers, such as Google, when you choose to use an available third-party sign-in option.
• From business, marketing, or referral partners and other third parties, where permitted by law.

Cookies and Similar Technologies

We and our service providers, including Shopify, may use cookies, pixels, tags, local storage, and similar technologies to operate and secure the Services, remember preferences, understand store usage, measure performance, and—where permitted—support personalization and advertising.

You may be able to manage non-essential cookies and similar technologies through the cookie banner or the Cookie Preferences link in our store footer, where available. You can also adjust your browser settings, although disabling certain technologies may affect how parts of the Services function.

How We Use Personal Information

Depending on your interaction with us, we may use personal information for the following purposes:

• Provide and improve the Services. This includes operating the store, processing payments, fulfilling orders, arranging shipping, managing accounts, handling returns or exchanges, remembering preferences, providing requested samples or support, and improving products and the shopping experience.
• Personalize your experience. This may include displaying relevant content or product recommendations based on your activity, where permitted by law.
• Communicate with you. This includes responding to questions, providing customer support, sending account and order notices, and maintaining our business relationship with you.
• Marketing and advertising. Subject to applicable law and any required consent, we may send promotional communications and use information to measure or improve advertising and marketing.
• Security and fraud prevention. This includes authenticating accounts, protecting payment and shopping activity, detecting or investigating suspected fraud or misuse, and maintaining the security and integrity of the Services.
• Legal and business purposes. This includes complying with applicable law, responding to lawful requests or legal process, maintaining business and tax records, resolving disputes, enforcing our terms and policies, and protecting our rights or the rights of others.

Marketing Communications

Where required, we will obtain consent before sending commercial electronic messages. Our marketing messages will identify CanDent Group and include a method to unsubscribe. You may withdraw your consent or unsubscribe at any time by using the unsubscribe link in an email or by contacting us. Even after you unsubscribe from marketing, we may continue to send non-promotional communications relating to your account, orders, support requests, or our ongoing business relationship.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business purposes, subject to this Privacy Policy and applicable law, including:

• Shopify and service providers that support ecommerce hosting, payment processing, IT, analytics, fraud prevention, customer support, email delivery, cloud storage, fulfillment, and shipping.
• Business and marketing partners that help us promote or improve the Services, subject to applicable consent and opt-out requirements.
• Identity providers when you choose to use a third-party sign-in integration.
• Third parties you direct us to involve, such as shipping carriers, social-media services, or other integrations you choose to use.
• Professional advisers, authorities, and other parties when reasonably necessary to comply with law or legal process, protect rights and safety, prevent fraud, enforce our terms, or manage an actual or proposed business transaction such as financing, restructuring, merger, sale, or insolvency.
• Affiliates or entities within our corporate group, if applicable.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve its services. Information submitted through the Services may be transmitted to Shopify and other third parties that may be located outside your province, territory, state, or country.

To help protect, grow, and improve our business, we may use Shopify features that use information from your interactions with our store, with Shopify, and with other merchants. In those circumstances, Shopify may be independently responsible for certain processing and for responding to requests relating to that processing.

For more information, review the Shopify Consumer Privacy Policy. Depending on where you live, you may also be able to exercise certain rights through the Shopify Privacy Portal.

Google Sign-In and Other Login Integrations

If you choose to sign in using Google or another third-party identity provider, that provider may share account information with us, such as your name, email address, profile information, and an authentication identifier, based on the permissions displayed to you. We use this information to authenticate you, create or connect your customer account, support account security, and provide the Services.

The identity provider processes information under its own terms and privacy policy. You should review the provider’s privacy information before using the integration.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties. If you follow a link to a service that we do not control, its privacy, security, and terms will apply. We are not responsible for the privacy or security practices, accuracy, completeness, or reliability of third-party services. The inclusion of a link does not, by itself, imply endorsement.

Children’s Personal Information

The Services are intended for adults and business or professional customers and are not directed to children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction. A parent or guardian who believes a child has provided personal information to us may contact us to request its deletion, subject to applicable law.

Security and Retention

We use administrative, technical, and physical safeguards designed to protect personal information in a manner appropriate to its sensitivity. However, no security method is completely secure, and we cannot guarantee absolute security. Do not send sensitive or confidential information through unsecured channels.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain accounts and transaction records, comply with legal and regulatory obligations, resolve disputes, prevent fraud, and enforce agreements. When information is no longer required, we will delete, anonymize, or securely dispose of it as appropriate, subject to applicable law.

Your Rights and Choices

Depending on where you live and subject to applicable exceptions, you may have rights relating to your personal information, including:

• Access and knowledge. You may request information about personal information we hold about you and how it has been used or disclosed.
• Correction. You may request correction of inaccurate or incomplete personal information.
• Withdrawal of consent. Where we rely on consent, you may withdraw it, subject to legal or contractual restrictions and reasonable notice. Withdrawal may affect our ability to provide certain Services.
• Deletion. You may request deletion of personal information where this right applies, subject to legal, security, recordkeeping, and other permitted exceptions.
• Portability. You may have a right to receive a copy of certain personal information in a portable format or request its transfer, where applicable.
• Marketing choices. You may unsubscribe from promotional emails using the unsubscribe link included in those messages.
• Cookie and advertising choices. Where available, you may manage cookies through our cookie banner or footer link and may use any data-sharing opt-out page made available in the Services.

To exercise a right, contact us using the details below. We may need to verify your identity before completing a request. We will not discriminate against you for exercising a privacy right. An authorized agent may submit a request where permitted by law, subject to proof of authority and identity verification.

Questions and Complaints

Please contact our Privacy Officer first if you have a question or complaint about our privacy practices. We will review and respond in accordance with applicable law. You may also have the right to contact the privacy or data-protection authority in your jurisdiction, including the Office of the Privacy Commissioner of Canada.

International and Cross-Border Processing

We and our service providers may transfer, store, or process personal information outside your province, territory, state, or country, including in jurisdictions whose privacy laws may differ from those where you live. Personal information processed in another jurisdiction may be accessible to courts, law-enforcement, national-security, or regulatory authorities in that jurisdiction.

Where required, we rely on recognized legal safeguards for international transfers, such as contractual protections or adequacy mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices, technology, Services, or legal and regulatory obligations. We will post the revised version on this website, update the “Last updated” date, and provide any additional notice required by law.

Contact Us

For privacy questions, requests, or complaints, contact: